43. Brand creation
Brand creation
Brand is the vehicle that propels a company’s product or service into customer’s lives and hearts. Brand creation may seem to be an easy process, but in fact, is a thorough procedure that needs to be addressed with special attention.
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As moving through the process, its necessary to give a special attention to how competitors present themselves in terms of common visual elements, trends, industry-specific visual themes, brand personalities, etc.
In order to execute this, as part of the first steps of creation a brand, the participants need to create a careful competitor analysis.