24-25a. Phase Ideating
Phase Ideating
What is this phase about?
In ideation we open up our thinking again. It is about turning the problem statement into design opportunities and generating many ideas without constraints in a structured way. We filter and evaluate them at the end, we select ideas to pursue in the following prototyping phase. Ideation is very collaborative.
Why is this phase important?
Addressing a problem without ideas is not possible. It is important to explore different directions and come up with multiple ways to solve a problem.
