15-16a. Phase Observing
Phase Observing
What is this phase about?
The observation phase is all about learning more about the people and the context of the challenge. It creates the fundament of your ideas and the further process.
Why is this phase important?
Design Thinking is a human-centred design process. Humans are at the centre of our process. The research in the observation phase allows the team to understand the problems the people are facing and their context. It’s the phase of opening the problem space.
