10-11a. Phase Understanding
Phase Understanding
To be able to solve a problem for someone, we have to fully understand their challenges. It is important to keep in mind that the people we want to design for often don’t know how to define their problems themselves. Once you have a good understanding of what drives your users, you’ll much more effectively generate ideas.
What is this phase about?
The first phase is about creating a common understanding about the challenge in your team. This might include sharing personal associations, stories and definitions as well as a basic desktop research and a first brainstorming about the subject. This phase is the starting point for opening up the mind for the challenge.
